5 Ways to Effectively Segment Your Customer Database
by Ryan Ruehle
As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts. Your database is...
Read More5 Ways to Build Authority With Your Database
by Ryan Ruehle
Trust, as you know, is a core ingredient to building a strong working relationship. However, if you want to earn someone’s business and keep it, you must establish authority as well. The first time you call a prospect for the first time, you likely haven’t given them a good reason to care about you and what you’re saying. They’re likely asking themselves: “Who is this person?” “Why should I believe anything they say?” Do they...
Read More5 Statistics You Need to Know About Nurtured Leads
by Ryan Ruehle
You want more listing sales, but seller opportunities are getting snapped up faster than shrimp cocktail at a Christmas party. And if I’m right, for you It’s not a matter of being able to convert sellers at the kitchen table, it’s a matter of being able to get in front of enough of them to build your listing inventory and control your business in this decidedly seller’s market. CTA Conventional...
Read More3 Things to Never Do When Face to Face with Sellers...Even if They Beg You
by Ryan Ruehle
The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing. You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight. That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it. In fact, there are five of them to be exact and doing...
Read MoreAvoid these 5 Real Estate Listings Business Killers
by Ryan Ruehle
In today’s real estate market, getting listings is as competitive as it’s ever been. The combination of a shortage of inventory and a flood of new agents hitting the real estate market can make it tough to get consistent listing business. With this as the current reality, no agent can afford to be their own worst enemy in generating and then converting listing opportunities. It can damage your listing business...potentially irreparably. Here are five...
Read More5 Reasons Why You Must Build a Pipeline of Listing Nurtures
by Ryan Ruehle
One of the toughest things about growing a real estate business is the lack of consistency. There are months where you have multiple listing appointments and sales and then there are months where you couldn’t buy an appointment or a sale. It can be maddening. Sure, at the end of the year, things may come out alright, but who wants to live their life riding on the real estate roller coaster? Likely not you. Need more listings next year? Find out how to fill your...
Read MoreWhy Old-School Marketing Strategies Cost You Money
by Ryan Ruehle
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreWhy Agents WASTE 97% of their leads
by Ryan Ruehle
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreWhat Never to do When Expanding Your Business or Growing a Real Estate Team
by Ryan Ruehle
It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...
Read MoreWhat has to be sent before every listing appointment
by Ryan Ruehle
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
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