How to Double Your Sales Results With Half Your Budget

by Ryan Ruehle

    Doubling sales is an exciting proposition for most agents.   Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic.   By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...

Case Study: Jason Williford and Tracy Cousineau

by Ryan Ruehle

  A Powerful Story of Redemption and Success     Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI.   This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...

BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

by Ryan Ruehle

    To expand or not to expand, that is the question.   Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families.   In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...

A Complete Strategy to Nail Your Listing Appointments - Part 1

by Ryan Ruehle

    Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”.   With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been.   CTA   As a result of this,...

A Complete Strategy to Nail Your Listing Appointments - Part 2

by Ryan Ruehle

    In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home.   By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals.   As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...

A Complete Strategy to Nail Your Listing Appointments - Part 3

by Ryan Ruehle

    Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed.   Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...

How to Maximize the Results You Get From Your Database

by Ryan Ruehle

    Having a solid database full of prospects, past clients and members of your sphere is exciting as it represents a ton of great relationships and potential business. That said, not having a strategy in place to maximize the results you get from your database can render all of that opportunity virtually unattainable.When properly managed, your database can help you to effectively contact and nurture the folks you’ve chosen with whom to stay in touch with. Doing this will...

Your home is under contract, what’s next?

by Ryan Ruehle

    Great news, you’ve put a home under contract and you’re excited to move in one day soon.  There’s a lot that has to happen before you can take occupancy: home inspection, appraisal, financing paperwork, contingencies and other dates to be met. Here’s what you can expect to happen over the coming weeks. Due Diligence Now that the home is yours to negotiate exclusively with the seller, you have a due diligence period that allows you to...

Top deal breakers for a home under contract and how to fix them

by Ryan Ruehle

    Selling your home, while exciting, can also be extremely stressful. Even the best of real estate agents have to deal with complicated issues that arise with a home sale. In fact, you’ll find that even when seller and buyer get along great and the sales process is humming along smoothly that challenges can crop up requiring lots of negotiations and may delay the transaction weeks before you can close on the transaction.  Conversely, some deals are complicated...

Marketing Strategies: Luxury homes vs average priced homes

by Ryan Ruehle

    As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home.   From the word, go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in proper manner to perfect buyer at the perfect price. There are some very different ideas, thoughts and strategies around marketing a luxury home, which in...